Host-Read Ads 87 Transcript

Please be advised this transcript is AI-generated and may not be word for word. Time codes refer to the approximate times in the ad-supported version of the show.
 

00:00 - Lisa Laporte (Host)
Hi, this is Lisa Laporte. I'm the CEO of twittv and this is my partnership podcast Host, red Ads. Today, I want to focus on what makes our first-tier podcast ads stand out and why we are more effective than other networks In a world with almost 5 million podcasts out there. We decided to be different, offer more than others and focus on a niche audience. We cater to the tech community. So here are five of several reasons why you should partner with us to help promote your brand.

00:30
Number one all of our shows are released in audio and video formats, which means we have an audio and visual element to offer all of our fans. Our hosts take the time to properly introduce brands to our audience and they're not limited to 60 seconds. They have the freedom to take as long as they want when delivering ads to our audience, and they can focus on testimonials, features, benefits, awards, use cases, as well as a personal endorsement, if they're able to make one. These ads are fresh. We do not pre-record them. They're unique every time. They're also host-read, which means purchase power increases because our audience trusts our hosts, and when they deliver an ad, our audience listens more intently. 88% of our listeners have made a purchase based on a twittv ad, while Nielsen ratings tout only 50%. Number two we simulcast on eight platforms when we record our shows. Number two we simulcast on eight platforms when we record our shows YouTube, twitch X, tiktok, facebook, linkedin, kik and Discord. This means we have between 3,000 to 5,000 fans watching us record episodes live, giving brands free exposure because we do not charge for a live audience. It's a guaranteed boost for all brands who appear on our network because these ads are read live in the content of our shows. Number three we have a full service in-house continuity team who can write ad copy, create graphics, recommend CTAs and do everything to set up advertising campaigns on our network. Plus, before we drop the first ad for a new partner, we have an onboarding call with our hosts and the brand. During this call, we improve the ad copy, our hosts have time to ask questions and it always creates a stronger campaign.

02:08
Number four we automatically layer in free ads on all contracts in case of potential softness, instead of waiting for actual shortfalls. In a world where content can be disrupted because of natural disasters, elections, spring, summer vacations, holidays, et cetera, we decided to be different. We offer extra ads upfront with every paid campaign, for just in case, I'm constantly told by agencies and brands that no one does this and that's okay with us. We do this because we want to ensure we deliver all paid impressions to every partner on our network. If the free ads weren't needed for softness, they're automatically converted into bonuses, which provides all brands with more free exposure. It's better to over-deliver period.

02:51
Number five we have an extensive goodie bag and some of these features are only available to our direct partners because we are a boutique with only a handful of fully public-facing shows with minimal ad inventory to fill. All brands are featured on our sponsor page, show episode pages and RSS feed descriptions. All brands are guaranteed over delivery on impressions. Direct partners receive more. Direct partners receive additional free ads, courtesy commercials, which are the ads we run on our network to be used anywhere but paid media, social media promotion on Twitter accounts and one of the most important features we offer direct brands is an onboarding call with our hosts.

03:29
This is highly successful as our hosts have all the information they need before delivering the first ad. It always strengthens our partnerships because our hosts can leverage these conversations in their ad reads. So if you're a brand considering advertising platforms and are interested in our audience. What are you waiting for? Reach out today. Let's have a conversation and see if we are the right fit to help you grow. You can contact me directly at Lisa at twittv. Thank you for listening and have a great day.