Host-Read Ads 46

Today I want to talk about the rise of the B2B influencer. Brands have been partnering with influencers for years, promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. And here at TWiT.tv is one of the original B2B influencers.

Brands know there are several ways to promote B2B that, include social media, content marketing, newsletters, email, paid search, organic search, and streaming TV/podcasts. You need multiple touchpoints to gain conversions, and B2B typically needs more touchpoints than B2C, especially if the service is complex.

Here at TWiT.tv, we offer long-format host-read ads, and here are the three reasons why our hosts are highly effective B2B influencers.

1. Our hosts eat, live, & breathe tech. They are technology broadcast journalists OR experts in their field because it's required for the show. They deliver the ads with full knowledge of the product/service & understand how it works with a PE OR an implied endorsement.
    
2. Our host-read ads are not a minute long. Our hosts take the time to cover all the features and benefits, provide testimonials on how it works for others, and they take their time to provide a proper introduction to their audience. They do not rush, and interstital ad reads can be a few minutes long.
    
3. Nothing beats the ad being delivered by our high-integrity hosts since our fans trust our hosts. Remember, 88% of our tech-savvy audience is involved with the tech/IT decisions made at their company.

TWiT.tv has been around since 2005, and our B2B ad reads stand out. As I said, we are one of the original B2B influencers, and our network delivers for our partners.

If you are interested in advertising with TWiT.tv because you want the gold standard in podcast advertising, then please email advertise@twit.tv, and we will get back to you ASAP.

Download or subscribe to this show at https://twit.tv/shows/host-read-ads